Drummies or Flats
Branding, Food Truck Design, Menu Design, Packaging
For the Drummies or Flats food truck brand, I selected golden yellow, black, and white as the main colors to evoke warmth, hunger, and approachability. The golden yellow symbolizes the crispy perfection of fried chicken wings, enticing customers, while black adds boldness, and white keeps the design clean and fresh.
To emphasize the playful competition between drummies and flats, I incorporated sports-themed illustrations into the design. The rivalry between these two chicken wing favorites is at the heart of the brand, making it feel like a fun game where customers pick their "team." The sports-related visuals add excitement, inviting customers to join the friendly debate and engage with the food truck in a spirited way. This playful competition elevates the experience, turning every visit into a fun decision between drummies or flats.
